Wer da luv?

I saw this a while back, in La Trobe Lane (Chinatown) but was fairly hestitant to share it anywhere, thinking it was a bit shallow and clichéd. I wonder if that's actually an indication of the shallowness of my understanding of love?

Love is patient, love is kind. It does not envy, it does not boast, it is not proud. It is not rude, it is not self-seeking, it is not easily angered, it keeps no record of wrongs. Love does not delight in evil but rejoices with the truth. It always protects, always trusts, always hopes, always perseveres.
(1 Corinthians 13:4-7)