'The Rudd identity'

One of the central issues in this election campaign is what Kevin Rudd would be like as prime minister. Much of John Howard's campaigning is directed towards convincing us that, once he'd won, Rudd's me-tooing would stop and the real man would be revealed.
But here's the funny thing: what Liberal supporters fear, many Labor supporters hope for. They hope that once he'd won, Rudd's me-tooing would stop and the closet socialist — any kind of socialist — would be revealed.

(Read Ross Gittin's whole article from The Age here.)
It does seem really stupid that people are supporting Kevin 007 because they think he's going to be something that he's currently pretending not to be.